💡 Why target UAE brands on Bilibili?
If you’re a Nigerian creator doing travel content, this might sound sideways: Bilibili? UAE brands? Hear me out — the Gulf’s tourist economy and luxury operators are hunting eyeballs in Asia, and Bilibili is a place where storytelling sticks. Partnerships like the Manga Productions–Bilibili collaboration show Gulf content resonates on the platform, with animation and serial formats pulling millions of views and building cultural bridges. That tells us two things: Chinese platforms like Bilibili are open to curated overseas content, and brands in the Middle East want creative ways to reach Asian audiences.
For you, the angle is simple: pitch UAE travel brands a creative, China-facing content package that Bilibili users will love — but make it authentic, local, and trackable. This guide walks you through practical outreach steps, content formats that convert, quick scripts you can copy-paste, and realistic expectations so you don’t waste time chasing dead leads. No fluff — just street-smart moves you can do from Lagos or Abuja, and examples grounded in real platform trends (see South China Morning Post and Gizmodo Japan notes below).
By the end, you’ll have:
– A clear idea of what UAE travel brands want on Bilibili.
– Messaging templates and KPI offers that sell.
– A content plan for branded travel vlogs optimised for Chinese audiences and international appeal.
Let’s get into the practical stuff.
📊 Quick Platform Comparison (how Bilibili stacks vs others)
🧩 Metric | Bilibili | YouTube | Douyin |
---|---|---|---|
👥 Monthly Active | 300.000.000 | 2.600.000.000 | 800.000.000 |
📈 Brand fit for UAE travel | High | High | Medium |
🎬 Best content style | Mini-series long-form + polished vlogs | Long-form evergreen + shorts | Snackable vertical clips |
🔒 Access for foreign creators | Moderate (needs localisation) | Easy | Strict (local verification) |
💸 Typical campaign cost | Medium–High | Variable | Low–Medium |
The table shows Bilibili as a strong platform for UAE travel brands aiming at Chinese-speaking audiences, especially when branded vlogs are produced as episodic, culturally-tuned stories. YouTube has the broadest global reach, while Douyin is great for lipstick-on-short-form hype. For Nigerian creators targeting UAE brands via Bilibili, the sweet spot is polished, story-led travel vlogs with Mandarin sub or voice options and a clear KPI package.
😎 MaTitie: Na Showtime
Hi, I’m MaTitie — the author here, one who likes good deals and better storytelling. I test VPNs more than I should and I’ve had to fix streaming headaches at 2am more than once.
Quick truth: Bilibili works best when you can preview how the Chinese UX handles your video. From Nigeria, that sometimes means a VPN for testing upload behaviour, speed checks, and geo-previewing. If you want a no-drama option that most creators in my circle use, try NordVPN.
👉 🔐 Try NordVPN now — 30-day risk-free.
Why this matters:
– You can check how thumbnails and timelines render in China-region views.
– Speed testing helps you avoid multi-hour uploads and weird transcoding errors.
– Privacy and safer public Wi‑Fi when you’re on the road covering UAE locations.
This post contains affiliate links. If you buy through them, MaTitie might earn a small commission.
💡 Practical outreach playbook — step-by-step (copy-paste friendly)
1) Pick your target brand list (10–20 names)
– Focus: luxury hotels, adventure operators, boutique tours, airline partnerships, and premium experiences in Dubai, Abu Dhabi, Ras Al Khaimah.
– Why: these brands pay for storytelling that lifts bookings and premium experiences.
2) Research how they currently market to Asia
– Look for Mandarin landing pages, past China partnerships, or Bilibili presence. The Manga Productions–Bilibili tie-up shows Gulf-to-China content does get traction when adapted well.
3) Build a China-facing pitch deck (1 page + 1 video)
– 1-page pitch: short hook, 3-line audience match, 2 campaign KPIs (views + bookings), price tiers.
– 1-minute sample: clip of your style — with Mandarin subtitles or voiceover if possible.
4) Reach out: two tracks
– Track A (fast, personal): DM brand’s Bilibili account, or message via the brand’s official Chinese social team.
– Track B (official): Email [email protected] + LinkedIn to the UAE marketing lead — include the same deck and analytics from similar past work.
Sample DM opener (Bilibili):
– “Hi — I’m [Name], Nigerian travel vlogger. I make episodic travel stories that connect Gulf luxury with young Asian travellers. Got a 3-episode idea for [Hotel] that drives bookings and WeChat bookings. Can I send a 60s sample and one-page plan?”
Email subject line:
– “[Creator Name] — 3-ep Bilibili travel series idea for [Brand] (Mandarin sub available)”
5) Offer measurable KPIs they care about
– Views on Bilibili (targeted), click-throughs to booking page, discount-code redemptions, and watch-through rate. Offer package tiers: Awareness, Consideration, Bookings — priced accordingly.
6) Negotiate cross-rights
– Make sure you keep global rights but grant the brand regional usage for campaign promos. For translations, charge a small fee for Mandarin dubbing/subs if you can’t do them in-house.
✍️ Content formats that sell on Bilibili (and what to prepare)
- Mini-series (3–6 episodes): Show the journey, local rituals, food, and a hero experience. Manga Productions’ success with serialized content demonstrates how episodic storytelling hooks Chinese audiences.
- Documentary-style travel vlog (10–20 mins): Deep dives convert better for luxury bookings.
- Short highlights (1–2 mins): For cross-posting as trailers, teasers, and for Douyin/shorts.
- Localised assets: Mandarin subtitles, a Mandarin voiceover option, and thumbnails with Chinese text.
Practical checklist before pitching:
– Mandarin subtitles (SRT) or recorded Mandarin script.
– Bilibili-optimised thumbnail (text overlay in simplified Chinese).
– A measured KPI plan (views, CTR, booking code redemptions).
– A short proposal that explains exactly how the brand benefits, not just why your content is beautiful.
🙋 Frequently Asked Questions
❓ How can I contact UAE brands on Bilibili if I’m based in Nigeria?
💬 Start on-platform: message their official Bilibili account and attach a 60s sample plus a one-page Mandarin-friendly pitch. Simultaneously send a concise email to their UAE marketing contact and connect on LinkedIn. Track responses and follow up with a localized KPI offer.
🛠️ Do I need a VPN to use Bilibili from Nigeria?
💬 A VPN helps you preview content as if you’re in-region and can speed up testing. It’s not strictly mandatory for outreach, but it’s handy for uploads and thumbnails. Check terms and local rules — NordVPN is a common choice (see MaTitie section).
🧠 What content formats convert best for UAE travel brands on Bilibili?
💬 Episodic travel series (mini-series) and long-form vlogs with Mandarin subtitles or voiceover convert better because they build trust and intent. Short teasers help amplify the series across platforms.
🧩 Final Thoughts…
This is not a magic formula — it’s a playbook. Bilibili rewards creators who put the local audience first: that means Mandarin localisation, episodic storytelling, and measurable KPI offers. UAE brands want reach, but they pay for bookings and clear ROI. Your edge as a Nigerian creator is authenticity and a fresh perspective — package that authenticity into a platform-friendly format, and you’ll get meetings.
Remember: partnerships are built on trust and repeatable results. Start small, deliver metrics, and then scale to multi-city campaigns. Use the outreach scripts above, localise properly, and don’t be afraid to ask for a simple proof-of-performance clause — brands respect clarity.
📚 Further Reading
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📌 Disclaimer
This post blends publicly available reporting (e.g., platform coverage and news) with practical experience and a little AI help. It’s for guidance and idea generation — not legal or contractual advice. Double-check campaign terms and local rules before you sign anything. If something looks off, ping me and we’ll sort it out.