Nigerian Creators: Land Spotify Brand Deals for Reaction Videos
💡 Wetin dey happen — Why brands want your song reaction videos For the last decade Afrobeats and Nigerian entertainment blew up proper — Burna Boy, Wizkid, Davido and co. dey carry our culture global. That wave mean brands now want to sit near the music culture, not just sponsor shows. Spotify and playlist culture drive listening habits; brands know a good reaction video can move streams, clicks and conversation. ...