Nigerian Creators: Hook Thailand Brands on Bilibili — Get Paid

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MaTitie

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Editor at BaoLiba, MaTitie focuses on writing about influencer marketing and VPNs.
He dreams of building a truly global creator network — where brands and influencers can freely partner across borders and platforms.
Always learning and testing how to apply AI, SEO, and VPN tools, he's committed to helping Nigerian creators connect with global brands and grow across borders.

💡 Why Nigerian creators should care about Thailand brands on Bilibili

You probably noticed brands from Thailand popping up on Chinese platforms more often — snacks, beauty, FMCG, even packaged milk products. A quick recent example: Cremo (backed by Yili Group) is aggressively expanding in Thailand, showing up in supermarkets, convenience stores, and trade shows like THAIFEX — they even pulled big foot traffic with a brand ambassador at the event (ITBizNews). That tells you two things: Thai brands are chasing channel expansion, and they’re investing in visibility.

On the other side, Bilibili remains a go-to video community for young, highly engaged viewers with a taste for long-form demos, reviews, and “bullet chat” culture (the live comments that fly across the screen). Market watchers still rate Bilibili as an attractive growth stock (MarketBeat via defenseworld reports a “Moderate Buy” consensus), which signals active platform investment and advertiser interest.

So what’s the gap? Many Thai brand marketers want China-facing exposure but don’t always know where to find reliable creators who can craft attractive unboxing or demo content that fits Bilibili’s vibe. That’s your entry. If you can package a China-focused content plan (language support, platform format, and measurable KPIs), you become valuable — even from Lagos, Abuja, or anywhere in Naija.

This guide is a practical playbook — not theory. I’ll walk you through who to target at Thai brands, how to pitch them (DM scripts you can copy/paste), what metrics they care about, and offline options (trade shows like THAIFEX) where decisions actually get made. Expect real moves you can start today, plus examples from the field (Cremo’s cross-border push) and platform tips for making Bilibili-friendly unboxing videos that sell.

📊 Data Snapshot: Outreach Options vs Results

Table shows three realistic routes: direct Bilibili content, local retail/distributor push (as Cremo used when expanding into Thailand and international markets), and trade-show activation like THAIFEX. For creators, Bilibili outreach is fast to test and ideal for storytelling; retail/distributor work delivers scale but needs partners; trade shows are slower but build the right business connections.

The short take: Bilibili will give you the best audience fit for unboxing formats — you can creative-test quickly, measure engagement, and then point to real performance when talking to Thai brands. If you combine platform results with retail activations (example: in-store samples or prize draws), you make a full-funnel sales case — the exact play Cremo used while expanding to 13 countries (ITBizNews).

😎 MaTitie TIME TO SHINE

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💬 Affiliate alert: If you buy via that link, MaTitie earns a small commission. Helps keep the content flowing — much appreciated, my guy.

💡 How to find and approach Thailand brands on Bilibili (step-by-step)

1. Map the Thai brands that already target China-first audiences

2. Search Bilibili for Thai product names and keywords in Chinese. Many Thai brands use Chinese-language posts or partner with Chinese KOLs. If a brand shows up, note the account name, tone, and recent campaign type.

3. Use trade show intel as a warm lead

4. Events like THAIFEX are where brand teams bring ambassadors and plan regional expansions — Cremo used THAIFEX to showcase its products and signal channel development (ITBizNews). Find exhibitor lists from event sites, then reach out to the marketing contact with a short pitch.

5. Pitch the right person — not the generic inbox

6. Look for regional marketing managers, export managers, or business development contacts on LinkedIn or the exhibitor page. If that fails, use the brand’s PR or distributor contacts. Your first message should be crisp: who you are, what you propose (unboxing in Chinese or with Chinese captions), and a clear call-to-action (e.g., “Can I show you a 30-second preview?”).

7. Offer measurable formats, not vague promises

8. Thai brands care about trial and in-market activation. Propose KPI bundles: views, average watch-time, danmu engagement, and trackable coupon codes or UTM links. Throw in a test-run special price to reduce their risk.

9. Localise your deliverables for China viewers

10. Bilibili viewers expect platform-native content: friendly tone, storytelling, and danmu-friendly moments. Include Chinese subtitles (Simplified Chinese), short punchy intros, and a call-to-action tailored for Chinese audience behaviours (e.g., QR codes that link to a Chinese landing page or Tmall/JD product).

11. Bundle with offline pharmacy/retailer outreach where possible

12. Brands like Cremo moved into supermarkets and convenience stores — if you can show a plan that ties Bilibili unboxing to in-store promotions or prize draws, your offer becomes more attractive. Use performance-based pricing when possible (part upfront, part on conversions).

Practical pitch example (short DM):
– Hi [Name], I’m [Your Name], a Nigerian creator who makes long-form unboxing content for Bilibili. I can produce a 6–8 min demo + Chinese subtitles and a promo clip for WeChat/Bilibili shorts. I’ve driven X% watch-through on similar products and can attach a trackable coupon. Can I send a 30-sec preview?

Swap X% for an honest stat from your channel — or offer a risk-free sample.

🙋 Frequently Asked Questions

❓ How quickly can Thai brands see results from a Bilibili unboxing?

💬 Answer 1： You can get meaningful engagement in days — views and comments show up quickly. Conversions (like actual in-store sales) take longer unless you tie the video to a tracked promo or distribution partner.

🛠️ Do I need to speak Chinese to work with Bilibili audiences?

💬 Answer 2： Not strictly, but Chinese captions/subtitles and a native-sounding script help a lot. You can partner with translators or small agencies for captions — that’s cheaper than losing viewers to comprehension gaps.

🧠 Should I charge in USD or local currency when dealing with Thai brands?

💬 Answer 3： Charge whichever currency you and the brand prefer, but make payment terms clear (deposit + balance). Many international deals are in USD; it’s okay to suggest NGN for local partners, but be flexible for cross-border clients.

💡 Extended tactics and trend hints (what’s working in 2025)

• Tie content to prize/redemption mechanics: Thai campaigns that gave packaging-based prize draws got huge interaction counts — one campaign saw more than 130,000 interactions (reference from campaign notes). Brands like that want visibility and measurable buzz; promise them trackable interaction mechanics (e.g., comment-to-win with a coded response tracked via a microsite).

• Use multi-channel bundling: Bilibili plus short clips for Douyin or Weibo-style short formats can amplify reach. Even if you can’t post everywhere, offering a clip tailored for Chinese short formats increases brand appetite.

• Show channel scalability: Thai brands are expanding channels across Southeast Asia and beyond (Cremo now in 13 countries). If you can show how a Bilibili campaign could be replicated or adapted to other markets (e.g., Malaysia, Singapore), you become strategic rather than just tactical.

• Attend trade shows when possible: THAIFEX and similar trade shows are still where major distribution decisions are made. If you can get a meeting or a warm intro at one of these events, you’ll cut through inbox noise.

• Keep an eye on platform health: Bilibili’s continued investor interest (defenseworld / MarketBeat coverage) signals ongoing advertiser demand — use that when negotiating budgets. Brands prefer platforms with stable growth.

🧩 Final Thoughts…

This is low-key a big opportunity. Thai brands want eyeballs in China and broader regional reach; Bilibili’s format is perfect for honest, detailed unboxing and demo work. Your edge as a Nigerian creator is storytelling, creative flair, and a willingness to bundle digital performance with offline activation. Start small: a pilot unboxing with Chinese subtitles, a clear promo code, and one measurable KPI. Use trade-show contacts to warm the brand leads, and don’t sleep on the distribution angle — that’s often where the budget is.

If you want help turning your channel metrics into a sponsor-ready pitch, ping [email protected] — we help creators package offers for brands and get them in front of decision-makers.

📚 Further Reading

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😅 Small Shameless Plug (Hope You No Mind)

If you’re serious about working with brands, join BaoLiba — we’re a global ranking hub that helps creators get discovered by brands in 100+ countries. Bonus: get 1 month of FREE homepage promotion when you sign up. Email [email protected] if you want help polishing pitches — we reply in 24–48 hours.

📌 Disclaimer

This article mixes public reporting (cited above) with practical advice and some AI-assisted drafting. Figures and examples are sourced where possible — always double-check campaign terms and brand contacts before you sign anything.