Nigerian Creators: Reach Armenian Brands on Moj Fast

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MaTitie

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Editor at BaoLiba, MaTitie focuses on writing about influencer marketing and VPNs.
He dreams of building a truly global creator network — where brands and influencers can freely partner across borders and platforms.
Always learning and testing how to apply AI, SEO, and VPN tools, he's committed to helping Nigerian creators connect with global brands and grow across borders.

💡 Quick Hook: Why Armenian brands matter for Nigerian creators

If you’re a creator in Lagos, Abuja or anywhere in Naija thinking about expanding beyond local gigs, hear me — Armenia is a small but punchy market for cultural tourism, fashion, food-tech and heritage experiences. Brands there are quietly experimenting with short-form video to reach diasporas, tourists and regional markets. That means opportunity: Armenian brands want creators who can make crisp, local-feel mini-stories that showcase product and place — and Moj is a direct line into short-video buyers who move fast.

There’s precedent for tourism campaigns going viral when the creative idea matches stunning visuals. For example, a multi-city campaign that fused well-known DJs and iconic locations racked up serious metrics on YouTube — Habertürk reported 15.5 million views and 1.7 million hours watched for those shoots, plus a cross-platform following of 20.8 million across eight social channels. That tells you two things: brands invest in strong, place-led storytelling; and multi-platform planning wins attention (Habertürk). For Nigerian creators, Moj — with its short, snappy format — is a realistic, lower-barrier stage to pitch Armenian brands with bite-sized, localized content.

This guide is for creators who want to: find Armenian brand leads on Moj, pitch with cultural sensitivity, and deliver content built for market adoption. No fluff — just tactical steps, examples, and a short data snapshot to help you plan deals that stick.

📊 Data Snapshot: How GoTürkiye-style campaigns map to short-video platforms

The table shows why combining long-form prestige content with short-form Moj-style assets is smart. Habertürk’s coverage of a multi-DJ tourism project proves the value of stunning long-form assets (YouTube: 15.5M views, 1.7M hours) while the 20.8M cross-platform followers highlight reach when you plan distribution across channels. For Armenian-brand briefs, produce at least one high-visual clip plus 2–3 Moj-friendly edits to maximise chances of conversion.

MaTitie Na Showtime

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💡 How to find Armenian brands on Moj (practical steps)

1. Build a scout list outside Moj first

2. Search Instagram, LinkedIn and YouTube for Armenian brand accounts that push tourism, food, fashion, or local services. Use keywords in English plus Armenian place names (Yerevan, Dilijan, Lake Sevan). Habertürk’s GoTürkiye campaign shows tourism boards will invest in cross-platform storytelling — same buyers exist in Armenia (Habertürk).

3. Map decision-makers and comms channels

4. Look for “Business” contact fields, PR emails, or LinkedIn pages. If a brand has run a tourism-style campaign (video lookbooks, DJ/music collaborations), they’re more likely to commission creators for visual content.

5. Use Moj as your creative proof-of-concept

6. Make two Moj clips for outreach: (a) a 15–30s product/place teaser; (b) a localized slice — e.g., Nigerian foodmaker trying Armenian spice pairings or a Lagos-style reaction to Armenian street food. Keep captions bilingual (English + short Armenian line) to show cultural effort.

7. Pitch with results, not promises

8. In the DM or email, link your Moj clip plus a one-pager: target audience, suggested deliverables (3 Moj clips + 1 vertical for Instagram), timeline, and a simple KPI (views, saves, or microsurvey). Brands like the ones in the Habertürk piece measure watch time and cross-platform reach; show how short-form can feed into long-form campaigns.

9. Offer a low-risk test

10. Suggest a paid 7–10 day pilot: one Moj video plus distribution support (reposts, hashtag seeding). Small pilots win trust and usually lead to follow-ups if you deliver engagement.

11. Price smart & be transparent

12. For cross-border work, quote in USD or EUR with clear deliverables. Offer regional licensing options — e.g., platform-only rights for 6 months, add-ons for broader use.

13. Localize visuals, not just language

14. Armenian audiences respond to place cues — architecture, food, and music. If you can borrow visual hooks from the GoTürkiye-type playbook (scenic B-roll + music), your pitch will feel familiar and professional (Habertürk).

📣 How to structure a Moj pitch that converts (sample script)

Subject: Short Moj pilot for [BrandName] — 3 clips, 10 days, ready-to-run

Hi [Name], I’m [Your Name], a Lagos-based short-video creator with experience in travel and food content. I made this quick demo on Moj that adapts a Lagos visual idea to an Armenian product: [Moj link].

What I propose:
• 1 x 30s hero clip for Moj featuring [product/place]
• 2 x 12–18s trend-adapted edits (for Moj & Instagram Reels)
• 10-day distribution + simple dashboard (views, saves, top geos)

Fee: USD [X] — pilot price. If the pilot hits [target KPI], we scale.

Quick question — who handles digital campaigns at [BrandName]? If you’re not the right contact, a forward would be greatly appreciated. Cheers!

Short, direct, and shows proof. Always include the Moj preview link and a Promise of measurable outcome.

🙋 Frequently Asked Questions

❓ How do I approach language and captions for Armenian audiences?

💬 Use English as the base; add a short Armenian phrase (hi/thank you) in the caption to show respect. Brands appreciate a local touch; if you can’t get Armenian copy checked, use transliterated greetings and clear visuals.

🛠️ Can I pitch from Nigeria without travel?

💬 Yes. Many brands accept remote shoots if you can produce authentic-looking content. Offer a remote collaboration approach (product shipment, local voiceover, or edit guidance) and show examples of previous remote jobs.

🧠 What kind of metrics will Armenian brands care about?

💬 Engagement and content retention — not just views. Habertürk’s campaign success was measured with watch-hours and multi-platform followers, so show how your short clips can drive watch time or referral traffic to brand pages (Habertürk).

🧩 Final Thoughts…

Short answer: Moj is a strong testing ground — fast, cheap and trend-oriented — for getting the attention of Armenian brands that want fresh, local creatives. Use the GoTürkiye campaign as inspiration: big visuals sell the idea, short edits feed the funnel. Start small with pilots, be culturally aware, and package your proposal in a way that makes cross-platform amplification obvious. If you show how Moj clips can be re-used across YouTube shorts and Instagram, you’ll look like a solution, not a one-off expense.

📚 Further Reading

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📌 Disclaimer

This post mixes public reporting (e.g., campaign metrics from Habertürk) with practical advice and a dash of AI help. It’s for guidance and discussion — not a legally binding script. Double-check brand contacts and campaign specs before signing contracts. If something’s off, hit me up and we’ll sort it together.