If you dey hustle as a Nigerian influencer for Telegram, you no go wan miss this one. The game don change, and UAE brands dey eye Naija’s vibrant social media scene for collab matter. As of 2025 May, influencer marketing don become the real deal for cross-border biz, especially between Nigeria and UAE.
This write-up na pure street-level, down-to-earth guide on how you fit use Telegram to lock solid collaborations with UAE brands, make money in Naira, and grow your clout without wahala.
📢 Marketing Trends in Nigeria and UAE for 2025
As of 2025 May, Naija influencer market dey blow, but many influencers still dey chase Instagram and TikTok vibes. Telegram, however, na the dark horse—especially with its group chats and channels that fit reach niche audiences without algorithm wahala.
UAE brands dey look for authentic voices outside their market, and Nigeria influencers get mad engagement rates. The collaboration between Telegram influencers and UAE brands dey grow because:
- Telegram dey allow better community building.
- UAE brands dey target expats and young Africans.
- Payment channels like Paystack and Flutterwave dey make cross-border payments smoother.
- Nigerian influencers sabi create content wey fit connect globally but still remain local.
💡 How Nigerian Influencers Fit Find UAE Brand Collaborations on Telegram
1. Build a Niche-Driven Telegram Channel or Group
Forget chasing followers for everywhere. Pick your niche—fashion, tech gadgets, skincare, or travel. For example, Naija influencer @BellaTechie dey run a Telegram channel for tech reviews and now dey attract UAE electronics brands for partnership.
2. Show Proof of Engagement and Audience Quality
UAE brands no dey just look numbers. Dem want real engagement. Track your Telegram group interactions, polls, and feedback. Use screenshots or Telegram’s analytics tools to package your pitch.
3. Use Local Payment Methods to Ease Negotiations
UAE brands usually pay in USD or AED, but as a Nigerian influencer, you fit settle for payment through Paystack, Flutterwave, or direct bank transfer to your Naira account (NGN). This flexibility dey sweeten collab talks.
4. Reach Out Through LinkedIn and Brand Websites
Don’t just wait for brands to knock. Use LinkedIn to find marketing managers for UAE companies. Follow brands like Emirates Airlines, Noon, or Dubai Tourism on social media and slide into their DMs with a tailored pitch mentioning your Telegram audience.
5. Partner with Local Marketing Agencies
Agencies like Wild Fusion or Anakle dey work with brands for digital campaigns. Register with them or pitch your Telegram channel as a fresh influencer platform. These agencies fit connect you directly with UAE brands.
📊 Practical Example: How Naija Influencer @ChinnySkincare Got Her First UAE Deal
Chinny runs a skincare advice Telegram group with 20k active members. She created engaging content around natural beauty and product reviews. In 2025 May, she reached out to a Dubai-based organic skincare brand via Instagram, pitched her Telegram community, and sealed a collaboration.
Payment came through Flutterwave, straight to her GTB account in Naira. Chinny’s story shows the power of persistence, niche focus, and using Telegram as a direct sales funnel.
❗ Legal and Cultural Things to Mind
- Nigerian influencers must comply with NDPR (Nigeria Data Protection Regulation) when handling personal data on Telegram.
- UAE brands expect professionalism but are flexible on cultural expressions. Avoid controversial topics, especially politics or religion.
- Contracts should clearly state deliverables, payment terms, and content rights to avoid confusion.
- Use English for all official communication to keep things clear.
📢 People Also Ask
How can Nigerian influencers use Telegram for brand collaborations?
Nigerian influencers can build niche Telegram channels or groups, engage their audience authentically, and pitch these communities to brands—especially those in UAE looking for fresh markets.
What payment methods work for Nigeria-UAE influencer deals?
Paystack, Flutterwave, and direct bank transfers in Naira (NGN) work well. Many UAE brands also pay in USD or AED, but flexible payment options smoothen collaborations.
Which UAE brands are open to collaborating with Nigerian influencers?
Brands in sectors like fashion (e.g., Namshi), travel (e.g., Emirates Airlines), e-commerce (e.g., Noon), and beauty often look for influencers in Nigeria to expand reach.
BaoLiba will keep updating Nigeria’s influencer marketing scene, so stay tuned and follow us for the latest on how to connect with global brands using Telegram and beyond.
