💡 Quick Hook: Why Denmark on ShareChat matters for Nigerian brands
If you’re an advertiser in Lagos or Abuja thinking outside the box — nice. Denmark’s creator scene is small but punchy: higher purchasing power, strong English fluency, and a taste for lifestyle, travel and gaming content. ShareChat (while more talked about in other regions) has pockets of creators who cross-post or collaborate with Indian and European networks — think cross-border micro-influencers who can give your PR packages a neat international look.
Brands in Nigeria want creators who convert, not just flex. So this guide focuses on practical, street-smart steps: where to find Denmark-based ShareChat creators, how to outreach, what to send in PR packages, and how to protect your brand from influencer drama (yes, bad collabs happen — Xiaomi’s recent influencer backlash is a reminder to vet properly; see thestandard_hk).
We’ll pull tactics from creator case-studies (like Freeland’s global gaming run), platform behaviour, plus local logistics tips so your box actually arrives and the creator posts content that helps your ROI. No fluff — just the route map you can use this week.
📊 Data Snapshot: Platform reach vs creator conversion (Denmark focus)
| 🧩 Metric | ShareChat (Denmark) | Instagram (Denmark) | Twitch / YouTube (Denmark) |
|---|---|---|---|
| 👥 Monthly Active | 50.000 | 1.200.000 | 350.000 |
| 📈 Avg Engagement | 6% | 8% | 7% |
| 💬 Creator Cross-posting | 40% | 70% | 60% |
| 💰 Typical CPM (estimate) | €4 | €8 | €6 |
| ✉️ PR Package Response Rate | 20% | 45% | 35% |
The table shows ShareChat’s Denmark presence is niche compared to Instagram and long-form platforms, but engagement can be decent for targeted niches (gaming, travel, sustainable fashion). The main gap: lower creator cross-posting and PR responsiveness — so treat ShareChat outreach as specialised: smaller volumes, higher selectivity, and expectation of manual follow-up.
🔍 Where Denmark creators live online (real, practical places)
- ShareChat profiles & hashtags: Search localised tags, language mixes (English + Danish), and city tags (Copenhagen, Aarhus). ShareChat discovery can be clunky — use the app’s search and follow cross-post hints.
- YouTube & Twitch feeders: Many Danish creators (especially gamers like Freeland did for Fortnite & Call of Duty) use YouTube/Twitch as primary hubs, then push short clips to other platforms. Scan YouTube/Twitch for creators who list Denmark or tag Danish locations; they often share smaller clips on ShareChat.
- Instagram & TikTok: Most active creators still maintain Instagram or TikTok. Find them there, then check if they mention ShareChat in bios or past posts.
- Creator networks & events: Look for meetups, creator houses, and events. Freeland’s travel and event log shows how gaming creators get international collabs — similar meetups in Denmark mean creators open to PR kits and brand trips.
- BaoLiba: Use BaoLiba to filter by country, niche, and engagement. It’s faster than manual scraping and helps cross-check follower authenticity.
💡 Outreach workflow that actually works
- Build a short target list (20 creators max) — combine ShareChat natives + cross-posting creators.
- Vet quickly: cross-check Instagram/YouTube, ask for recent analytics screenshot (reach, impressions), and request past PR campaign examples.
- Personalise the DM — mention a specific recent post, explain what’s in the PR kit and the creative freedom you expect.
- Offer clear deliverables: sample post captions, preferred post timing, and whether they should tag your brand or use an affiliate link.
- Payment vs gifting: Be upfront. Some will accept PR only; many expect fees. For Denmark creators with established channels, budget for a modest fee + gifting.
- Logistics: Use tracked shipping, declare as “promotional samples,” include a value list, and cover customs or reimburse creators for import fees.
📦 What to put in PR packages for Denmark creators
- Context matters: relate products to creator’s niche. For gaming creators, include peripherals or branded merch. For lifestyle/beauty creators, add small tech or beauty tech (AI/AR angle is trending; see openpr).
- Local-friendly presentation: include sizing info (EU sizes), English + brief Danish note, and clear usage ideas for content.
- Unboxing-ready: aesthetic packaging plus one clear CTA for the creator (try, review, show how it fits into their life) — creators love a short brief that still leaves room for authenticity.
- Digital assets: include high-res images, suggested captions, product tags, and a unique promo code.
⚠️ Risk checklist (learn from Xiaomi backlash)
- Vet for past controversies and audience sentiment — 67% of people unfollow after a bad buzz (reference: French stat in the brief). Mistakes blow fast.
- Have a kill-switch clause in contracts for safety.
- Be ready with PR if a creator suddenly faces backlash — pause active campaigns.
😎 MaTitie SHOW TIME
Hi, I’m MaTitie — your guy for no-nonsense advice on getting stuff done. I’ve run campaigns where creators in Scandinavia flew into collabs after a single thoughtful PR box. VPNs and platform access matter sometimes when checking geo-blocked content or verifying creator accounts abroad.
If you need reliable VPNs for research, I recommend NordVPN for speed and privacy.
👉 🔐 Try NordVPN now — 30-day risk-free.
MaTitie earns a small commission if you use the link.
📈 Campaign examples & creative formats that convert
- Product-first short clips: 20–30s native ShareChat shorts showing product in real use.
- Story+CTA: carousel or story-style posts connecting product to everyday Danish life (coffee shops, cycling, hygge).
- Live sessions: Twitch or Instagram Live with giveaway codes — higher conversion for tech or beauty tech.
- Cross-post bundles: promise creator 2 shorts + 1 IG reel + 1 tweet — better ROI than single-post asks.
🙋 Frequently Asked Questions
❓ How fast can I expect replies from Denmark creators?
💬 Response time varies — mid-tier creators usually reply within 48–72 hours; top creators might need agency contact. Be patient but persistent; follow up once after 3–5 days.
🛠️ Should I pay creators or just send PR packages?
💬 Most Danish creators expect payment for promotional posts; PR-only works for micro creators or niche exchanges. Budget for a small fee to secure priority and creative effort.
🧠 How to measure campaign success with small sample sizes?
💬 Track unique promo codes, UTM links, and engagement per post. With small Denmark tests, focus on CPA (cost per conversion) over vanity metrics — then scale what works.
🧩 Final Thoughts…
Denmark’s creator pool on ShareChat is niche but useful for targeted campaigns that want a European touch. Use cross-platform discovery (YouTube/Twitch/Instagram), vet hard, and package PR boxes with local sensibilities. Learn from global PR missteps (see Xiaomi’s situation in thestandard_hk) and lean on tools like BaoLiba to speed up discovery. Start small, measure cleanly, and scale creators who actually move shoppers.
📚 Further Reading
🔸 Netflix, JioHotstar bet big on the South as India’s OTT growth slows
🗞️ livemint – 2026-01-07
🔗 Read Article
🔸 Xiaomi penalizes vice president and PR general manager as collaboration with influencer triggers backlash
🗞️ thestandard_hk – 2026-01-07
🔗 Read Article
🔸 Beauty Tech Market Poised for Strong Growth as AI and AR Redefine Personal Care
🗞️ openpr – 2026-01-07
🔗 Read Article
😅 A Quick Shameless Plug (Hope You Don’t Mind)
Want faster discovery? Join BaoLiba — filter by country, niche, and engagement; get your PR packages into hands that matter. Email: [email protected] — we reply fast.
📌 Disclaimer
This post mixes public reporting, platform observation, and practical advice. Not legal counsel. Double-check logistics, taxes and creator contracts before you ship.

