Naija Creators: Land German Brand Collabs on Zalo
💡 Wetin Dey Happen — Why Naija creators should bother with German brands on Zalo If you’re a Naija creator into gaming or gameplay challenges, you probably think Germany = LinkedIn + big agencies, not Zalo. True — but listen: some German brands run campaigns tied to multilingual markets, diaspora audiences, or play with niche channels to A/B test creative ideas. The reference shows German retail brands like Thalia, The LEGO Group and Haribo running themed, experiential activations (Back to Hogwarts tour across Hamburg and other cities) — that tells you German brands do physical + digital crossovers and love creative touchpoints that drive engagement. Use that to your advantage. ...