Navigating influencer marketing in 2025 as a Nigerian content creator on Telegram aiming to collaborate with Netherlands brands? Na the real hustle be this one. With social media evolving and cross-border partnerships booming, you need the right moves to lock down these deals. As of May 2025, Nigeria’s influencer scene is buzzing, and Telegram is carving out space as a serious platform for brand collab beyond the usual Instagram and TikTok grind.
Whether you’re a Naija influencer or a brand eager to tap into the Netherlands market, this guide lays down how to find, pitch, and seal collaborations using Telegram, tailored for our local context with Naira payments, local legal vibes, and social media culture.
📢 Marketing Trends in Nigeria as of May 2025
Telegram’s rise in Nigeria is no joke. Unlike WhatsApp and Instagram, Telegram’s secret sauce is its large group chats, channels, and bots that allow influencers to build tight-knit, engaged communities. For influencers, this means quality audience interaction, which Netherlands brands love for authenticity.
In 2025, Nigerian brands and influencers are increasingly moving to platforms that allow deeper engagement and less noise. Telegram fits that bill perfectly. Plus, with Naira still the main currency and payment systems like Paystack and Flutterwave dominating, seamless payment for collaborations is easier than ever.
💡 How Nigerian Influencers Can Find Netherlands Brand Collaborations on Telegram
1. Build a Niche Telegram Channel or Group
Netherlands brands usually prefer influencers with a focused audience. For example, if you’re into tech gadgets, build a Telegram community sharing honest reviews and unboxing videos. Use local content styles peppered with pidgin or Yoruba to keep things relatable for your Naija audience.
2. Use Telegram Bots to Track Brand Campaigns
Bots like @CampaignTrackerBot and @BrandCollabBot help you scan for open influencer marketing gigs from international brands, including those from the Netherlands. Nigerian influencers should leverage these tools to stay ahead, filtering by industry and location.
3. Join Nigeria-Netherlands Business and Cultural Telegram Groups
Groups like “Naija-Dutch Biz Connect” or “Lagos-Amsterdam Trade Hub” are goldmines for discovering partnership opportunities. These spaces attract entrepreneurs, marketers, and influencers from both countries discussing collabs and campaigns.
4. Pitch with Data and Local Relevance
When reaching out to Netherlands brands on Telegram, don’t just say “I’m an influencer.” Show them insights — your Telegram channel growth, engagement rates, and how your Nigerian audience matches their target market. Emphasize your understanding of Nigerian consumer culture and payment convenience using Naira and local gateways (Flutterwave, Paystack).
5. Negotiate Payment and Contracts with Local Know-How
Most Netherlands brands will pay in Euros via PayPal or wire transfer. But to avoid forex headaches, Nigerian influencers should request payment through platforms that convert to Naira fast, or suggest using crypto options if comfortable. Also, be aware of Nigeria’s influencer marketing regulations and tax laws to keep things legit.
📊 Examples of Nigerian Influencers and Brands Doing It
Take @TechieNaija, a Lagos-based Telegram influencer focused on tech reviews. They recently collaborated with a Dutch smart home brand, Philips Hue, through BaoLiba’s platform. By showcasing their engaged Telegram community and negotiating payment via Flutterwave, the partnership was a smooth win-win.
Or look at “Naija Fashionistas,” a Telegram group that caught the eye of a Netherlands sustainable clothing brand. They proposed a series of Telegram live chats and exclusive discount codes tailored for Nigerian youths, blending local culture with Dutch eco-consciousness.
People Also Ask
How can Nigerian influencers use Telegram for influencer marketing with Netherlands brands?
Nigerian influencers can build niche Telegram channels, leverage bots to find brand campaigns, join cross-border groups, and pitch with data focused on local audience relevance, all while negotiating payment in ways that suit the Nigerian market.
What payment methods work best for Nigeria-Netherlands influencer collaborations?
Platforms like Paystack and Flutterwave facilitate smooth conversion from Euros to Naira. PayPal is common but can have delays and fees. Some influencers also explore crypto payments for faster settlements.
Are there legal considerations for Nigerian influencers working with foreign brands?
Yes, Nigerian influencers must comply with local tax laws and advertising regulations. It’s important to declare income and ensure contracts specify deliverables and payment terms clearly to avoid disputes.
❗ Risk Reminder
Watch out for fake brand offers on Telegram. Always verify the brand’s legitimacy and avoid upfront fees. Use BaoLiba or trusted influencer marketing platforms to secure safer collaborations.
BaoLiba will continue updating Nigeria’s influencer marketing trends as Telegram and Netherlands brand partnerships evolve. Stay tuned and keep hustling smarter.
