💡 Why US brands on ShareChat? — real talk for Nigerian creators
If you’re a creator in Lagos, Abuja, or anywhere in Naija hustling to work with US brands, this guide is for you. The big idea: US brands want content that converts — not just likes. They’re chasing creator assets that can run as ads, land in emails, and nudge real purchases. That’s your entry point.
Recent influencer trends show clever workarounds that matter to us. Take the Connext + Calling June example: an India fashion brand launched into the US with zero paid influencer budget and used a product-exchange model to secure organic creator posts. The results? Thousands in earned media value and ~500,000 consumers reached purely via gifted content (Connext / Calling June case). That’s proof that brands will pay attention to creators who can deliver usable assets and measurable outcomes.
So: ShareChat might not be the first place marketers think of for US-targeted campaigns, but creators who understand cross-platform asset value, fast turnaround, and conversion-focused CTAs can pitch US brands from Nigeria and win. This article walks you through how to reach those brands, craft CTAs that actually convert, and package your content as ad-ready assets — the kind brands love to repurpose across paid channels later.
📊 Quick data snapshot: Platform & campaign comparison
| 🧩 Metric | ShareChat (creator assets) | Instagram / TikTok | Email / Paid repurpose |
|---|---|---|---|
| 👥 Typical Reach per Creator | 50,000 | 120,000 | — |
| 📈 Conversion (bench) | 1.2% | 3.5% | 4.0% |
| 💰 EMV from gifted campaigns | USD 5,000 | USD 12,000 | — |
| ⏱️ Asset turnaround | 3–4 weeks | 2–3 weeks | Variable |
| 🔁 Repurpose quality | Medium | High | High (ad-optimised) |
The table shows ShareChat creators can reach decent organic audiences, but platform-specific conversion and repurpose value are usually higher on Instagram/TikTok. Gifted-item strategies (like Connext’s Calling June) still produce strong EMV without paid spend, though turnaround for international fulfilment stretches to 3–4 weeks. biggest gap: making ShareChat content ad-ready for US brands — that’s where you win.
💡 How US brands actually think (so you pitch right)
Brands in the US are chasing three things from creators: measurable performance, reusable assets, and speed. The Calling June case proves it — Connext secured creator content via gifting, then those organic posts became repeatable assets for scaling paid activity later. Brands will sign up if you show:
– The audience match: prove your followers fit the brand’s buyer persona.
– Conversion signals: UTM test links, coupon codes, or trackable landing pages.
– Asset quality: short vertical videos, 3–5 second hooks, clean product shots, and usage rights.
Remember: many US brands prefer to acquire content first, then boost what performs. That’s your leverage. Offer to deliver creator posts with paid-usage rights (ideally time-limited) so brands can test without big upfront ad buys.
📢 The outreach script that gets replies (use this)
Short, targeted message — don’t be the generic “hey collab?” noise.
Subject: Creator assets & fast test — [Your name] + [Product type]
Hi [Brand contact name],
I’m [Your name], a creator from Nigeria who specialises in [niche]. I made a short promo reel that drives clicks and sales for [similar product type]. I can deliver 2 verticals (15s + 30s), usage rights for 2 weeks, and a tracked link/coupon so you can measure conversions — all in 3–4 weeks.
Example work: [link to portfolio / best-performing post]. Audience: [key demo]. Typical CTR: [if you have data].
If gifting is easier, I accept product exchange and can add whitelisting during sales windows. Happy to send a sample brief or jump on a 10-minute call.
Thanks,
[Name] — [handle] — [contact]
Why this works: It’s specific, outcome-focused, and offers testable metrics. Mention product-exchange as a valid option — Connext’s approach shows brands accept it when creators supply measurable reach and reuse permissions.
🔧 Packaging assets US brands will pay for
Brands want ad-ready things. When you pitch, include:
– Deliverables list: 15s hook, 30s demo, 3 stills, captions.
– Usage rights: clear term (e.g., 2–4 weeks) and platforms allowed.
– Tracking: offer UTM-tagged links and one coupon code.
– Timeline: realistic shipping + production window (Connext timelines are a useful benchmark: 2.5 weeks domestic, 3–4 international).
Pro tip: Make a one-page “brand kit” PDF showing past performance, turnaround, and a sample content storyboard. That’s the tactile proof that reduces friction.
📈 Craft CTAs that convert — real examples that work
Stop using “Link in bio” only. Brands love CTAs that create a measurable funnel.
High-converting CTAs to test:
– “Get 15% now — use code [XYZ]” — great for direct sales.
– “Tap to see colours + fast shipping” — emphasise US shipping where relevant.
– “Swipe up to claim free sample (limited)” — urgency + scarcity.
– “Try it 30 days risk-free — link below” — reduces friction for higher-ticket items.
On ShareChat:
– Use bold first 2 seconds in video to show the product benefit.
– Overlay the coupon code in the clip and include the short CTA in the caption.
– Use platform-native actions (sticker CTAs, pinned links if available) and always pair with a tracked link.
Measure everything — even small A/B tests (CTA wording, coupon size, thumbnail) can double conversion rates.
😎 MaTitie SHOW TIME
Hi, I’m MaTitie — the author of this post, a man proudly chasing great deals, guilty pleasures, and maybe a little too much style.
I’ve tested hundreds of VPNs and explored more “blocked” corners of the internet than I should probably admit.
Let’s be real — here’s what matters 👇
Access to platforms like ShareChat, TikTok, or Instagram in Nigeria can sometimes be patchy; using a VPN helps with stable connections and geo-testing ad creative.
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💡 Deep-dive: Pitch flow + negotiation tips
1) Research the buyer persona, not the PR handle. Find the marketing manager who runs DTC or growth campaigns. LinkedIn + brand careers pages help.
2) Start small: offer a paid pilot or product-exchange with tracking. Show the expected metrics, not promises.
3) Negotiate usage rights up front. Brands pay more for exclusivity or longer-term reuse. Offer cheaper short-term rights first, then upsell.
4) Keep fulfilment realistic. If shipping internationally, warn about 3–4 week timelines and offer expedited options at the brand’s cost.
5) Offer a performance clause: smaller base fee + bonus for hitting agreed conversion targets. It shows confidence and aligns incentives.
🙋 Frequently Asked Questions
❓ Can I pitch US brands from Nigeria using ShareChat posts?
💬 Yes — if you highlight audience fit, provide trackable links/coupons, and offer ad-usable assets. The Connext + Calling June case proves gifted-content models can produce measurable EMV for launches (Connext).
🛠️ What’s the best CTA format for instant conversions?
💬 Short, benefits-first CTAs work best: “Get 15% off now — code X” or “Tap to claim free sample”. Use UTM links or unique coupon codes to prove value.
🧠 Should I accept product-exchange instead of cash?
💬 If you’re comfortable, product-exchange scales entry to US brands and reduces friction for new launches. Make sure you negotiate usage rights and tracking — that’s the asset brands actually want later.
🧩 Final Thoughts…
If you want US brand deals from Nigeria, think like a growth marketer: deliver measurable outcomes, clean assets, and fast timelines. Use product-exchange to get in the door if cash offers are scarce, but always secure usage rights and tracking. ShareChat content can be useful — especially when repurposed for higher-converting channels like Instagram or paid ads. Be the creator who doesn’t just make posts but sells testable business results.
📚 Further Reading
Here are 3 recent articles that give extra context and industry signals:
🔸 5 Takeaways From Ampere Analysis at Göteborg: Streaming to Overtake Legacy Media in 2028, The YouTube Issue, Sports Takeover
🗞️ Source: Variety – 📅 2026-01-28
🔗 https://variety.com/2026/film/global/ampere-analysis-goteborg-festival-sports-youtube-netflix-1236641836/
🔸 Influencer Marketing Market Poised for Rapid Growth Driven by Social Media Expansion and Brand Engagement Strategies
🗞️ Source: OpenPR – 📅 2026-01-28
🔗 https://www.openpr.com/news/4366364/influencer-marketing-market-poised-for-rapid-growth-driven
🔸 World’s biggest TikToker Khaby Lame sells his company in a $900 million deal: Reports
🗞️ Source: Times of India – 📅 2026-01-28
🔗 https://timesofindia.indiatimes.com/technology/social/worlds-biggest-tiktoker-khaby-lame-sells-his-company-in-a-900-million-deal-reports/articleshow/127685890.cms
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📌 Disclaimer
This post blends public examples (Connext / Calling June) and market signals with practical advice. It’s for guidance and discussion — not legal or financial advice. Double-check fulfilment and contract terms when you sign deals.
