If you’re a Naija marketer or influencer hustling to expand beyond local shores, Spain’s Telegram scene is a goldmine you can’t sleep on in 2025. Telegram’s blowing up worldwide, and Spain, with its vibrant digital crowd, is no exception. This article breaks down the full category advertising rate card for Spain’s Telegram, tailored for Nigerian advertisers and influencers who want to plug into that market without losing their local hustle.
As of June 2025, we’ve seen Nigeria’s influencer marketing evolve crazy fast. Naija brands like PayPorte and Jumia are already testing foreign waters, paying close attention to cost-effective channels like Telegram for direct engagement. The Spanish Telegram ecosystem offers a fresh avenue for you to diversify your marketing spend, especially if you’re looking at influencer marketing or direct ads.
📢 Why Spain Telegram Advertising Matters to Naija Marketers
Telegram in Spain isn’t just a messaging app; it’s a marketing playground where brands talk directly to niche audiences. Unlike Facebook or Instagram, Telegram groups and channels offer high engagement rates, less ad noise, and better targeting — all key to driving ROI.
For Nigerian advertisers, this is huge. If you’re running campaigns for fintech brands like Carbon or Flutterwave, or even lifestyle startups, plugging into Spain’s Telegram can mean reaching the European diaspora and local Spanish audiences at once.
Payment-wise, Nigerian advertisers prefer platforms that accept Naira (NGN) or easy international transfers via Paystack, Flutterwave, or even traditional bank transfers. Luckily, most Spain Telegram ad brokers support PayPal, Stripe, or even crypto payments, making it smooth for Nigerian marketers to pay for campaigns without currency headaches.
💡 Spain Telegram Advertising Categories and Rate Card 2025
Here’s a straight-up, no-fluff breakdown of the typical ad formats and price ranges you’ll find in Spain’s Telegram scene this year. Prices are quoted in Euros (€) but remember to convert to NGN when budgeting (1 Euro ≈ 950 NGN as of June 2025).
| Ad Type | Description | Price Range (€) | NGN Equivalent (Approx) |
|---|---|---|---|
| Sponsored Post | Single message in a Telegram channel | 50 – 150 | ₦47,500 – ₦142,500 |
| Channel Takeover | Exclusive ads for 24 hours | 300 – 700 | ₦285,000 – ₦665,000 |
| Influencer Shoutout | Influencers mention brand in a post | 100 – 400 | ₦95,000 – ₦380,000 |
| Bot Promotion | Ads via Telegram bots for automated messaging | 200 – 600 | ₦190,000 – ₦570,000 |
| Group Pin | Pin your message on large groups for 24 hours | 80 – 250 | ₦76,000 – ₦237,500 |
Notes
- Rates vary by channel/group size; bigger audience = higher price.
- Influencer marketing on Telegram in Spain is booming, especially with micro-influencers who charge less but offer tight-knit engagement.
- Nigerian brands should negotiate bulk deals, especially if running multiple campaigns to Spanish-speaking diaspora.
📊 How Naija Influencers Can Leverage Spain Telegram Ads
For Nigerian influencers eyeing the Spain market, Telegram offers a less saturated, highly engaged audience. Nigerian content creators like @LagosHustler and @NaijaLifestyle have started exploring Telegram channels to repurpose content and collaborate with Spanish micro-influencers.
Here’s a quick playbook:
- Content Localisation: Use Spanish with Nigerian Pidgin or English subtitles to appeal widely.
- Cross-Promotion: Collaborate with Spanish Telegram influencers who have 10K-50K followers for shoutouts.
- Payment Setup: Use Flutterwave or Paystack’s international features for smooth payments from Spanish clients.
- Compliance: Always check Spain’s digital marketing laws; spammy or misleading messages can land you in hot water.
❗ What Nigerian Advertisers Must Watch Out For
- Language Barrier: Spanish is king in Spain’s Telegram. Don’t rely solely on English.
- Legal Framework: Spain’s data privacy laws (similar to GDPR) are strict. Ensure consent before messaging users.
- Currency Fluctuation: Euro to NGN rate swings can impact campaign budgets.
- Fake Channels: Vet Telegram groups/channels carefully—some sell fake followers or bots.
People Also Ask
What is the average cost of advertising on Spain Telegram in 2025?
Advertising prices range from €50 for a single sponsored post to €700 for a full channel takeover, depending on channel size and ad type.
Can Nigerian brands pay for Spain Telegram ads in Naira?
Most brokers accept PayPal, Stripe, and crypto, but you’ll need to convert Naira via platforms like Flutterwave or Paystack for smooth international payments.
How effective is influencer marketing on Telegram for Nigerian marketers targeting Spain?
Very effective if you target micro-influencers with engaged audiences and localise your content well, especially for fintech, e-commerce, and lifestyle brands.
Final Thoughts
As Telegram cements itself as a key marketing channel in Spain, Nigerian advertisers and influencers should seriously consider tapping into this space in 2025. With the right localisation, payment strategy, and compliance checks, you can unlock fresh growth channels across borders.
BaoLiba will continue updating Nigeria’s influencer marketing trends. Follow us for the latest insights and real-deal strategies to scale your marketing game globally.
