Looking to tap into Malaysia’s buzzing Telegram scene for your brand or influencer hustle from Nigeria? You’re in the right corner. As of June 2025, Nigeria’s marketing game is evolving fast, and cross-border moves like advertising on Malaysia’s Telegram channels are proving solid gold for brands and content creators. This article breaks down the full category advertising rate card for Malaysia’s Telegram in 2025, with a sharp focus on what Nigerian advertisers and influencers need to know to get their naira worth.
📢 Why Malaysia Telegram Matters for Nigerian Advertisers
Telegram has exploded in Malaysia, becoming a hotspot for communities ranging from tech geeks to foodies and crypto heads. Unlike WhatsApp or Instagram, Telegram’s supergroups and channels offer a more direct way to reach engaged audiences without the usual clutter.
For Nigerian brands like Jumia or PayPorte, and influencers hustling on platforms like TikTok Nigeria or Instagram, Malaysia represents a fresh market with high engagement rates and less noisy competition. Plus, Malaysia’s Telegram ecosystem offers affordable ad rates compared to pricier platforms like Facebook or Google Ads.
Payments for these ads usually happen via international transfer methods familiar to Nigerian marketers—think PayPal, TransferWise (now Wise), or even crypto payments in some cases. The Malaysian Ringgit (MYR) is the currency on the ground, but many sellers quote prices in USD for convenience.
💡 How Malaysia Telegram Advertising Works
Telegram ads in Malaysia aren’t your typical banner ads; they’re mostly sponsored posts or shoutouts in popular Telegram channels or groups. These channels are usually niche-focused, so if you’re selling skincare products, you’d target beauty and wellness groups. If your thing is tech gadgets or fintech, there are dedicated Telegram channels for that too.
Here’s how you roll:
- Identify the Channel: Look for Telegram groups with 10k+ active members. Use tools like Telemetr.io or even manual checks.
- Negotiate the Rate: Most channel owners have a fixed rate card but are open to bundles or long-term deals.
- Content Approval: You send your promo content, and the admin posts it. It needs to be engaging—text-heavy posts flop fast.
- Tracking: Use UTM parameters or unique promo codes to measure ROI.
📊 2025 Malaysia Telegram Advertising Rate Card Breakdown
Here’s a quick snapshot of what to expect in terms of pricing (in USD and approximate NGN equivalent at ₦780/USD):
| Category | Channel Size | Price per Post (USD) | Price in NGN | Notes |
|---|---|---|---|---|
| Tech & Gadgets | 10,000 – 50,000 | $50 – $150 | ₦39,000 – ₦117,000 | High engagement, savvy audience |
| Beauty & Wellness | 20,000 – 70,000 | $80 – $200 | ₦62,400 – ₦156,000 | Growing interest, steady growth |
| Food & Beverage | 15,000 – 50,000 | $40 – $120 | ₦31,200 – ₦93,600 | Niche foodie groups, strong loyalty |
| Finance & Crypto | 10,000 – 40,000 | $70 – $180 | ₦54,600 – ₦140,400 | Active traders, high CTR |
| Lifestyle & Entertainment | 25,000 – 60,000 | $60 – $160 | ₦46,800 – ₦124,800 | Popular among youth segment |
Note: Prices vary based on the channel’s engagement, exclusivity, and posting frequency.
❗ Important Things Nigerian Advertisers Must Know
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Legal and Cultural Fit: Malaysia’s advertising laws are strict, especially on health claims and financial products. Make sure your content complies to avoid backlash or bans. Nigerian marketers should also tailor messages to Malaysian culture—local slang and references win hearts.
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Payment Timing: Expect upfront payments or 50% deposits before campaigns launch. Plan your cash flow in Naira and convert early to avoid forex shocks.
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Influencer Marketing Tie-ins: Many Telegram channel admins double as influencers on Instagram or YouTube. Collaborating across platforms can boost your brand visibility in Malaysia.
💡 Practical Tips for Nigerian Influencers Targeting Malaysia via Telegram
- Build a niche audience: Pick a theme that resonates with Malaysians (e.g., halal food reviews, tech product unboxing).
- Use bilingual content (English and Bahasa Malaysia) for wider reach.
- Engage your audience with polls, Q&A, and giveaways.
- Partner with local Malaysian influencers who have Telegram channels for cross-promotion.
- Accept payments in USDT or stablecoins if your clients prefer crypto—this is becoming common for flexibility in cross-border payments.
### People Also Ask
What is the average cost of advertising on Telegram in Malaysia for 2025?
As of June 2025, the average cost ranges from $40 to $200 per post depending on the channel size and category. Smaller niche channels cost less, while finance and beauty categories command premium rates.
How can Nigerian brands pay for Telegram ads in Malaysia?
Most Malaysian Telegram ad channels accept international payments through PayPal, Wise, or crypto wallets. Nigerian brands should plan currency conversion from Naira to USD or MYR ahead of campaigns.
Is Telegram advertising effective for influencer marketing in Malaysia?
Yes, Telegram’s community-driven model makes it highly effective for influencer marketing, especially when combined with other platforms like Instagram or TikTok. Influencers with Telegram channels deliver targeted and engaged audiences.
Final Thoughts
Stepping into Malaysia’s Telegram advertising scene in 2025 offers Nigerian brands and influencers a fresh playground with solid returns if you play smart. Know your rates, respect local culture, and leverage cross-platform influencer marketing to maximize impact. BaoLiba will continue updating Nigeria’s influencer marketing trends, so stay connected with us for more juicy insights and rate card updates. Let’s get that naira working harder on the global stage!
